Brochures

Water For People India

Jalabandhu

India Overview – 2018

India overview – 2019

Unlocking Potential

Brand Assets – Water For People India

In Writing

Always capitalize the “F” in Water For People and never abbreviate to WFP.

Logo Usage

The Water For People and Everyone Forever logo should be used in most circumstances except for small sizes or busy contexts. Then use the Water For People logo without the Everyone Forever tagline.

There is never an instance in which a logo should be altered in any way. No alternative colors, sizes, shapes, fonts, or treatments of the logo. The Water For People icon and wordmark should never be used separately.

Full-colored logos should only be used on a white background. For any other background, a monochrome logo (ideally white) should be used.

Landscape logos should not be downsized smaller than 1.5 inches wide in print, and 145 pixels wide when used digitally. Portrait logos should not be downsized smaller than 1.2 inches wide in print, and 120 pixels wide when used digitally. To ensure legibility, always keep a minimum clear space around the logos. The minimum clear space is defined as the height of the f in the wordmark

Fonts

Barlow Condensed

Barlow Condensed bold

Barlow Condensed Bold

Lato

Lato Bold

Colours

Blue – Primary

Hex: 66b4ce
RGB: 102 / 180 / 206
CMYK: 57 / 13 / 13 / 0
Pantone: 7458

Green – Primary

Hex: a8b400
RGB: 168 / 180 / 0
CMYK: 40 / 16 / 100 / 1
Pantone: 383

Orange – Primary

Hex: dd4814
RGB: 221 / 72 / 20
CMYK: 8 / 86 / 100 / 1
Pantone: 1665

Brown – Primary

Hex: 4a3c31
RGB: 74 / 60 / 49
CMYK: 56 / 62 / 70 / 52
Pantone: 7554

Gray – Primary

Hex: afa9a0
RGB: 175 / 169 / 160
CMYK: 33 / 29 / 35 / 0
Pantone: 401

Dark Blue – Secondary

Hex: 3095b4
RGB: 48 / 149 / 180
CMYK: 77 / 27 / 21 / 1
Pantone: 7689

Dark Green – Secondary

Hex: 878800
RGB: 135 / 136 / 0
CMYK: 49 / 33 / 100 / 10
Pantone: 392

Dark Yellow – Secondary

Hex: ce8e00
RGB: 206 / 142 / 0
CMYK: 19 / 46 / 100 / 2
Pantone: 7550

Light Gray – Secondary

Hex: e0ded8
RGB: 224 / 222 / 216
CMYK: 11 / 9 / 12 / 0
Pantone: 1

Light Yellow – Secondary

Hex: d7a900
RGB: 48 / 149 / 180
CMYK: 77 / 27 / 21 / 1
Pantone: 110

Dark Gray – For Body Text

Hex: 404041
RGB: 64 / 64 / 65
CMYK: 68 / 61 / 59 / 46
Pantone: 446

Strategic Graphics

How Everyone Forever works – Four Forces

Road to Everyone Forever

Theory of Change

How Everyone Forever works – Four Forces

Road to Everyone Forever

Theory of Change

How Everyone Forever works – Four Forces

Road to Everyone Forever

Theory of Change

Logos – Water For People India

Black Landscape

Coloured Landscape

Black Portrait

Coloured Portrait

Logos – Water For People India Trust

Black Landscape

Coloured Landscape

Black Portrait

Coloured Portrait

Logos – Water For People India + Everyone Forever

Black Landscape

Grey Landscape

Coloured Landscape

White Landscape

Black Portrait

Grey Portrait

Coloured Portrait

White Portrait

Logos – Water For People India Trust + Everyone Forever

Black Landscape

Grey Landscape

Coloured Landscape

White Landscape

Black Portrait

Grey Portrait

Coloured Portrait

White Portrait

Logos – Everyone Forever

Black Landscape

Coloured Landscape

Black Portrait

Coloured Portrait

Photography

This is a selection of photos from the program areas where we work. These assets are owned by Water For People India.
Please do not use without a photo credit to Water For People India.